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| Google search result |
So what exactly is a Pre-order page anyway?
A Pre-order page is a simple and efficient web page that features important information concerning a product or service that is about to be launched. It is an effective medium for offering special incentives/discounts to your target market to draw their attention and promote the brand image. One major advantage of the page is generating a comprehensive buzz for any product or service before it's official launch. This could be a website, a book or an event - the same formula applies!
That's great isn't!
So why do you need a Pre-order page?
Say you are an author who has just written a book. You know your book has got potentials to be a number-one best-seller. You need a Pre-order page. You can offer exclusive discounts and excerpts from your book to your target customers. A good product sells itself! And you can even offer pre-sales before the official launch of the book. And the pre-order page doesn't have to close after the book is launched, it automatically becomes an order page!
Now that is something!
This applies to anything, any product, any event - whatever it is you can apply this principle!
Case Study:
Pre-order page for the launch of "Ears Wide Open" book by Malachi Talabi. [www.order.ewomovement.org]
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| www.order.ewomovement.org |
The success of the book launch was underlined by the effectiveness of getting a bespoke pre-order page. There were videos, pictures, excerpts, exclusive discounts and facilities to buy the book before the official launch date.
It is cost-effective, time-saving and has far-reaching ROI! Multiply that by the power of social media and you've got yourself a ready market! It's neither rocket science nor a best-kept secret. Everyone should know about this and that's why you are reading this.
Now you know how those big companies do it. You should take a step!
[If you are thinking about getting one (that's a brilliant idea by the way), please contact me and let's get started: niyi@digitalniyi.com]
